A Tribute to the Sign Flippers

We’ve all seen them. Those people on the side of the road who are somehow getting paid to hold a sign and flip it around their head. They brave the heat, the wind, and the otherwise intolerable weather conditions to stand outside and add a human touch to advertising. I’m not exactly sure how this qualifies as a job, but I do find it fascinating to watch them.

The thing about these sign holders is the striking difference between a person who is excited about their job and one who is just trying to make it through the day. I’ve seen the texters, the iPod listeners, and I’ve even seen the use-the-sign-to-shade-me-ers. These people don’t believe their job has value and it shows.

But then there are the people who are all in, who love the chance to grab people’s attention. They may be a little crazy, but the fact is, it works! These guys are flipping the signs and twirling them around, dancing strange jigs while pointing and waving at passers-by. They may be a sign holder, but they are making the best of it.

Whatever your job may be, you may think it’s easy to hide how you feel about it. Your excitement/investment level might not be as obvious as these sign holders, but let me tell you it matters just as much. Your ability to invest in your work and get excited about what you do will make all the difference in the impact you have on people and the results you get.

There’s a saying that goes, “People love you the most when you are the most like yourself.” Find a way to love what you do, you’ll find joy in your days and you might even see better results in your business.

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